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The Marketing Mavens Behind Pennywise and the 'It' Red Balloon, 'Handmaid's Tale' Stunts and More
1 hour ago
Hollywood's marketing wars are fiercer than ever thanks to the proliferation of content. Movie studios still wage the richest campaigns — think $150 million or more for a tentpole — but television networks are stepping up their efforts to combat the likes of Netflix and Hulu, whose on-the-ground stunt for The Handmaid's Tale made global headlines. Warner Bros.' marketing machine, led by Sue Kroll, made a huge comeback in 2017 with Dunkirk and the horror blockbuster It. In regard to budgets, more is being spent on digital, but television ads remain a necessary evil. "Budgets have shifted to new platforms," »
- Pamela McClintock,Michael O'Connell
'Survivor: Heroes vs. Healers vs. Hustlers' Faces 'Fear of the Unknown'
13 hours ago
[This recap contains spoilers for the Wednesday, November 22 episode of Survivor: Heroes vs. Healers vs. Hustlers.]
Let's all pause to think about that Tribal Council, shall we?
There was a lot of dumb and crazy at that Tribal Council, albeit mostly coming from one player. There was a lot of hollow, intentionally hollow, talk of morals and ethics and a lot of the dumbest Survivor analogies I can ever remember hearing, albeit mostly coming from one player. There was a really stupid piece of strategy that was put forward in an aggressive attempt to swing the Tribal Council vote, »
- Daniel Fienberg