Madrid — The office of Sergio Oslé, the new head of film and TV at Spain’s Telefonica
, one of Europe’s biggest telecoms, sports a dazzling red-toned painting of a bowl of fruit. Otherwise the walls are bare.
“I must put something of my own up on the walls,” Oslé jokes. He might not have the time. A Stanford U alum and longtime McKinsey
director, Oslé joined Telefonica on Nov. 1 as head of audiovisual and video Spain, just as Telefonica’s pay TV unit Movistar +
, which he oversees, was seeing the first results from its first three original series, which mark the biggest bet on scripted content of any telco in Europe.
More than 80% of the series’ consumption is on-demand, Oslé said. So final numbers still have to come in. Results to date are on track, however, to place the trio in the top five of most-watched series ever on Movistar +, Spain’s by-far biggest pay TV